Launch Motion
03:19:43 AM
NovoAgent AI
NovoAgent is an AI platform built for real estate agencies, helping teams reactivate dormant leads and qualify new prospects through intelligent AI agents. The challenge wasn’t creating an attractive animation, it was simplifying a technically complex product into videos that enterprise buyers could understand in under a minute.
Industry
AI / Real Estate
Project Type
Explainer Video
Time line
4 - 5 Weeks
Services
Discovery & Strategy
Product Research
Scriptwriting
Voiceover Direction
Storyboarding
Motion Design
Final Video Production
What We Did
Every project at Launch Motion begins with understanding, not design.
Before opening Figma or After Effects, we spent time with the founder learning how the platform worked from AI workflows and backend logic to how each agent interacted with users. This allowed us to simplify complex systems into visuals people could immediately understand.
We then researched NovoAgent’s target audience and competitors before writing a single line of script. Instead of designing for other creatives, we designed for experienced real estate decision-makers who value clarity over visual complexity.
Since no design assets existed, we created the product dashboard entirely from scratch in Figma, building a realistic SaaS interface that looked production ready.
We developed the storyboard to establish the overall creative direction, user flow, and messaging.
Once production began, the project naturally evolved through iteration. Approximately 40% of the final animation followed the original storyboard, while the remaining scenes were refined during production to improve pacing, simplify communication, and better match the needs of the target audience.
For us, storyboards are a strategic starting point not a fixed blueprint.
Project Evolution
The original vision was a single explainer video.
During production, we identified that combining every feature into one video reduced clarity and viewer retention. Together with the client, we restructured the project into three focused videos:
Platform Overview
Each video remained concise, focused, and built for a specific purpose.